Our Approach

Our approach is based on a relentless striving to achieve:

  • Break through insights
  • Excellence at every step of every project
  • Recommendations that can support successful brands
  • Accuracy: sorting through the multiplicity of information, straight to the heart of the matter, identifying with accuracy what is relevant and important
  • Clarity: making it all visible and meaningful to the client, making the next steps obvious and clear
  • Depth: reaching the core in understanding people, so as to make the difference for decision making
  • Evolution: we keep evolving and honing our skills and tools, keeping pace with the ever changing impact of new technologies and the new emerging business thinking


Στην MindSearch:

  • ΨΑΧΝΟΥΜΕ πως νιώθουν, αισθάνονται και επικοινωνούν οι άνθρωποι.
  • Κατανοούμε τι υπάρχει πέρα ​​από αυτό που οι άνθρωποι είναι σε θέση να διατυπώσουν και να εκφράσουν συνειδητά.
  • ΠΡΟΒΛΕΠΟΥΜΕ τις αλλαγές στη συμπεριφορά των καταναλωτών, τις πεποιθήσεις και τα κίνητρα.
Οι μεθοδολογίες μας περιλαμβάνουν:
  • Focus groups
  • In depth interviews, one on ones, dyads, triads
  • Experience simulations
  • Environmental immersions
  • Creative consumer groups
  • Ethnographic observations
  • Trend watching and trend analysis
L' oreal