Our Tool Case

The quest for insightful information is not what it used to be

Our world is not what it used to be

People out there have a physical as well as a virtual presence and we need to understand both

We believe we need to be ever more creative, disruptive and innovative in our tools, in order to collect great quality information

We believe that words can never tell the whole story, thus “word techniques” like focus groups and interviews, though invaluable, can no more provide a complete and thorough picture of the people out there

We need to study evolving people cultures and lifestyles, behaviors and not just words people expressions are now more multidimensional than ever before 

Our research methodologies involve all the very useful and necessary mainstream qualitative techniques like the focus groups, depth interviews and creativity workshops but also Web 2.0 applications, eye tracking technology, social media research and online research communities


Στην MindSearch:

  • ΨΑΧΝΟΥΜΕ πως νιώθουν, αισθάνονται και επικοινωνούν οι άνθρωποι.
  • Κατανοούμε τι υπάρχει πέρα ​​από αυτό που οι άνθρωποι είναι σε θέση να διατυπώσουν και να εκφράσουν συνειδητά.
  • ΠΡΟΒΛΕΠΟΥΜΕ τις αλλαγές στη συμπεριφορά των καταναλωτών, τις πεποιθήσεις και τα κίνητρα.
Οι μεθοδολογίες μας περιλαμβάνουν:
  • Focus groups
  • In depth interviews, one on ones, dyads, triads
  • Experience simulations
  • Environmental immersions
  • Creative consumer groups
  • Ethnographic observations
  • Trend watching and trend analysis
L' oreal