MindSpace Netnography

Up to now ethnography has used the tools of cultural anthropology to study the physical reality of people, as well as patterns and motivations observed in real life environments, in actual occasions, moment to moment.

What marketers need to take into account today is both the physical as well as the virtual presence of people.

The virtual environment is a powerful influencing force, and it is  in flux, it is shaped moment to moment by the people themselves.

Posting (uploading, tweeting, etc) are all forms of social action and are relevant observational data of immense value.

MindSpace netnography” observes and decodes conversational acts:

  • As they occur through the  medium of technology
  • In whatever form they are generated (written, video, oral, etc)
  • Taking into account that people’s identities operate distinctly and differently online
  • versus offline

Στην MindSearch:

  • ΨΑΧΝΟΥΜΕ πως νιώθουν, αισθάνονται και επικοινωνούν οι άνθρωποι.
  • Κατανοούμε τι υπάρχει πέρα ​​από αυτό που οι άνθρωποι είναι σε θέση να διατυπώσουν και να εκφράσουν συνειδητά.
  • ΠΡΟΒΛΕΠΟΥΜΕ τις αλλαγές στη συμπεριφορά των καταναλωτών, τις πεποιθήσεις και τα κίνητρα.
Οι μεθοδολογίες μας περιλαμβάνουν:
  • Focus groups
  • In depth interviews, one on ones, dyads, triads
  • Experience simulations
  • Environmental immersions
  • Creative consumer groups
  • Ethnographic observations
  • Trend watching and trend analysis
L' oreal