Mind Space Online Community Research


An online research community will provide a variety of ways to interact with brand users, prospects, influencers, opinion leaders. The advantages of this approach are clear:

 

  • Testing language, names and “stories”
  • Learning about the whole person – product needs and life insights
  • Exploring attitudes and behavior
  • Spotting trends
  • Determining early and directional insights
  • Evaluating concepts and product ideas early, mid-point and final
  • Ability to present video, photos and actual product
  • Exploring multiple geographies without the time and cost of travel


Technology gives us the ability to create private online communities, where rigorous and strict recruiting of panel members as well as online security processes for presented materials, safeguard confidentiality of all information shared and exchanged

 
 
ΤΙ ΚΑΝΟΥΜΕ

Στην MindSearch:

  • ΨΑΧΝΟΥΜΕ πως νιώθουν, αισθάνονται και επικοινωνούν οι άνθρωποι.
  • Κατανοούμε τι υπάρχει πέρα ​​από αυτό που οι άνθρωποι είναι σε θέση να διατυπώσουν και να εκφράσουν συνειδητά.
  • ΠΡΟΒΛΕΠΟΥΜΕ τις αλλαγές στη συμπεριφορά των καταναλωτών, τις πεποιθήσεις και τα κίνητρα.
Οι μεθοδολογίες μας περιλαμβάνουν:
  • Focus groups
  • In depth interviews, one on ones, dyads, triads
  • Experience simulations
  • Environmental immersions
  • Creative consumer groups
  • Ethnographic observations
  • Trend watching and trend analysis
ΣΥΝΕΡΓΑΖΟΜΕΝΕΣ ΜΑΡΚΕΣ
Wind
Singular
Reckitt
Eurobank
L' oreal
Nestle