MindVision Eye Tracking Research


While traditional research relies on conscious self reporting, eye tracking research allows us to understand the attention and behavior patterns of people in a revolutionary new way.

Eye movements accurately reflect visual attention and cognitive thought processes. We can measure spontaneous reactions and responses without the filtering of the respondents’ logical mind or the influence and interpretation of  conscious thoughts.

The key advantage of eye tracking is its ability to combine the best of traditional research with state of the art research technology:

  • The eye tracker  measures objectively individual’s engagement with stimuli
  • This information is combined with  qualitative insights for a richer, in depth understanding

 

MindVision Methodology

Eye Tracker + Self filled Questionnaire + Depth Interview

The MindVision tool is ideal to test and optimize:

  • New product development
  • Communication pre testing
  • Packaging development
  • On shelf presence
  • Print advertising
 
 
ΤΙ ΚΑΝΟΥΜΕ

Στην MindSearch:

  • ΨΑΧΝΟΥΜΕ πως νιώθουν, αισθάνονται και επικοινωνούν οι άνθρωποι.
  • Κατανοούμε τι υπάρχει πέρα ​​από αυτό που οι άνθρωποι είναι σε θέση να διατυπώσουν και να εκφράσουν συνειδητά.
  • ΠΡΟΒΛΕΠΟΥΜΕ τις αλλαγές στη συμπεριφορά των καταναλωτών, τις πεποιθήσεις και τα κίνητρα.
Οι μεθοδολογίες μας περιλαμβάνουν:
  • Focus groups
  • In depth interviews, one on ones, dyads, triads
  • Experience simulations
  • Environmental immersions
  • Creative consumer groups
  • Ethnographic observations
  • Trend watching and trend analysis
ΣΥΝΕΡΓΑΖΟΜΕΝΕΣ ΜΑΡΚΕΣ
Wind
Singular
Reckitt
Eurobank
L' oreal
Nestle