Our Approach


Our approach is based on a relentless striving to achieve:

  • Break through insights
  • Excellence at every step of every project
  • Recommendations that can support successful brands
  • Accuracy: sorting through the multiplicity of information, straight to the heart of the matter, identifying with accuracy what is relevant and important
  • Clarity: making it all visible and meaningful to the client, making the next steps obvious and clear
  • Depth: reaching the core in understanding people, so as to make the difference for decision making
  • Evolution: we keep evolving and honing our skills and tools, keeping pace with the ever changing impact of new technologies and the new emerging business thinking

 
 
WHAT WE DO

We generate information for successful decision making, via making sense of chaotic human systems: individuals, groups, communities.

At MindSearch:

  • We EXPLORE how people think, feel, act and connect.
  • We UNDERSTAND what lies beyond what people are able to articulate and consciously express.
  • We ANTICIPATE consumer shifts in attitudes, belief systems and motives. We anticipate and project how people can be impacted by brands that have a resonant story to tell.
Our research methodologies include:
  • Focus groups
  • In depth interviews, one on ones, dyads, triads
  • Experience simulations
  • Environmental immersions
  • Creative consumer groups
  • Ethnographic observations
  • Trend watching and trend analysis
BRANDS WE HAVE WORKED FOR
Wind
Singular
Reckitt
Eurobank
L' oreal
Nestle