Future Vision


  • Future Vision is a yearly syndicated trend research, that focuses on the Greek reality and the Greek cultural evolution that impacts purchasing and consumption patterns.
  • For a number of years now we have been tracking Greek value systems, social and family life, Greek cultural archetypes, and trends among Greeks regarding work and leisure, food and beverages, health, beauty and house care.
 
 
WHAT WE DO

We generate information for successful decision making, via making sense of chaotic human systems: individuals, groups, communities.

At MindSearch:

  • We EXPLORE how people think, feel, act and connect.
  • We UNDERSTAND what lies beyond what people are able to articulate and consciously express.
  • We ANTICIPATE consumer shifts in attitudes, belief systems and motives. We anticipate and project how people can be impacted by brands that have a resonant story to tell.
Our research methodologies include:
  • Focus groups
  • In depth interviews, one on ones, dyads, triads
  • Experience simulations
  • Environmental immersions
  • Creative consumer groups
  • Ethnographic observations
  • Trend watching and trend analysis
BRANDS WE HAVE WORKED FOR
Wind
Singular
Reckitt
Eurobank
L' oreal
Nestle