Mind Space Online Community Research

An online research community will provide a variety of ways to interact with brand users, prospects, influencers, opinion leaders. The advantages of this approach are clear:

 

  • Testing language, names and “stories”
  • Learning about the whole person – product needs and life insights
  • Exploring attitudes and behavior
  • Spotting trends
  • Determining early and directional insights
  • Evaluating concepts and product ideas early, mid-point and final
  • Ability to present video, photos and actual product
  • Exploring multiple geographies without the time and cost of travel


Technology gives us the ability to create private online communities, where rigorous and strict recruiting of panel members as well as online security processes for presented materials, safeguard confidentiality of all information shared and exchanged
 
 
WHAT WE DO

We generate information for successful decision making, via making sense of chaotic human systems: individuals, groups, communities.

At MindSearch:

  • We EXPLORE how people think, feel, act and connect.
  • We UNDERSTAND what lies beyond what people are able to articulate and consciously express.
  • We ANTICIPATE consumer shifts in attitudes, belief systems and motives. We anticipate and project how people can be impacted by brands that have a resonant story to tell.
Our research methodologies include:
  • Focus groups
  • In depth interviews, one on ones, dyads, triads
  • Experience simulations
  • Environmental immersions
  • Creative consumer groups
  • Ethnographic observations
  • Trend watching and trend analysis
BRANDS WE HAVE WORKED FOR
Wind
Singular
Reckitt
Eurobank
L' oreal
Nestle