NEWS FROM THE BLOG
Impact of Recession on the Values of Greeks
The Boston Consulting Group conducted research across 21 countries, including Greece, and according to the findings of this research:74% of Greeks (in an 800 strong sample) state that they have been personally impacted b… | READ MORE >
Telenovelas and their impact on Brazilian population growth
It sounds amazing, yet it is true. Telenovelas presented Brazilian with the aspirational model of a smaller family, and this has greatly impacted the desire of Brazilians to have fewer children.Here is what to do if you … | READ MORE >
Eye tracking research points out 7 aspects to take into account in web design
Text attracts attention before graphics. Indeed the first thing people notice in websites is not the images but the words. People will come to a site looking for information and not pictures. Their first need when t… | READ MORE >
Can people be figured out?
In the human species nothing happens by accident. When you see people doing something, there is always a reason why, a purpose and an intention behind it. We humans enjoy the gift of consciousness, and therefore of inten… | READ MORE >
What’s wrong with traditional marketing research?
Traditional marketing research is based on the premise that consumers are… rational human beings. It asks the question “what do you think, and how do you feel about the things you are thinking about”.H… | READ MORE >
Mind Space Online Community Research |
An online research community will provide a variety of ways to interact with brand users, prospects, influencers, opinion leaders. The advantages of this approach are clear:
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