MindSpace Social Media Research

We have been working with market research online communities since 2005, and have built a tried and tested expertise and how to glean insightful responses from crowds that are eager to share… as much as they are eager to hide behind aspirational virtual personas.

Your customers not only have an online presence worth decoding, they do have an online life, as well as an online identity, an aspirational one, that may be far removed from their real life choices and attitudes.

In the social media, they reserve the right to pick and choose any elements from their life and personality that respond to the way they desire to come across to others. The web is the friendly host of their idealized self, not their “real self”. And this is useful information that needs to be understood and put in context, so as to make sense in business thinking and brand strategy, especially in social media strategy.

We use Social Media communities, brand and fan pages, netnography,  as well as web 2.0 applications in order to sort through the multiple data available and zero in on what is useful.


We generate information for successful decision making, via making sense of chaotic human systems: individuals, groups, communities.

At MindSearch:

  • We EXPLORE how people think, feel, act and connect.
  • We UNDERSTAND what lies beyond what people are able to articulate and consciously express.
  • We ANTICIPATE consumer shifts in attitudes, belief systems and motives. We anticipate and project how people can be impacted by brands that have a resonant story to tell.
Our research methodologies include:
  • Focus groups
  • In depth interviews, one on ones, dyads, triads
  • Experience simulations
  • Environmental immersions
  • Creative consumer groups
  • Ethnographic observations
  • Trend watching and trend analysis
L' oreal