Consumer Labs


  • Getting together the client team with carefully selected inspired, participative and creative customers so as to broaden horizons and reach new perspectives.
  • We enjoy using SYNECTICS as well as mindmapping and varied brainstorming and creative techniques to create new territories for product and brand ideas.
  • An approach most useful for
    • Insight exploration
    • Idea generation
    • Idea testing and optimisation
    • New product development,
    • Problem solving
    • Future projections
 
 
WHAT WE DO

We generate information for successful decision making, via making sense of chaotic human systems: individuals, groups, communities.

At MindSearch:

  • We EXPLORE how people think, feel, act and connect.
  • We UNDERSTAND what lies beyond what people are able to articulate and consciously express.
  • We ANTICIPATE consumer shifts in attitudes, belief systems and motives. We anticipate and project how people can be impacted by brands that have a resonant story to tell.
Our research methodologies include:
  • Focus groups
  • In depth interviews, one on ones, dyads, triads
  • Experience simulations
  • Environmental immersions
  • Creative consumer groups
  • Ethnographic observations
  • Trend watching and trend analysis
BRANDS WE HAVE WORKED FOR
Wind
Singular
Reckitt
Eurobank
L' oreal
Nestle