Focus Groups


  • The focus group process is irreplacable in providing rich insight, multiplied by the group interaction, and offering clients the chance to “join the discussion” via the two way mirror.
  • At MindSearch our expertise lies in being able to see above and beyond the group ariculations. It is true that people in focus groups do not always mean what they say and they may never say what they really mean.
  • The usefulness of the focus group process lies in the ability to go beyond what is rationally articulated into what is unconsciously experienced, often unawares of the person.
  • One important truth about market research is that people respond “from the mind” but they buy “from the heart” and this is a research challenge we welcome and tackle with pleasure and acuity.
 
 
WHAT WE DO

We generate information for successful decision making, via making sense of chaotic human systems: individuals, groups, communities.

At MindSearch:

  • We EXPLORE how people think, feel, act and connect.
  • We UNDERSTAND what lies beyond what people are able to articulate and consciously express.
  • We ANTICIPATE consumer shifts in attitudes, belief systems and motives. We anticipate and project how people can be impacted by brands that have a resonant story to tell.
Our research methodologies include:
  • Focus groups
  • In depth interviews, one on ones, dyads, triads
  • Experience simulations
  • Environmental immersions
  • Creative consumer groups
  • Ethnographic observations
  • Trend watching and trend analysis
BRANDS WE HAVE WORKED FOR
Wind
Singular
Reckitt
Eurobank
L' oreal
Nestle