In Depth Interviews


Depth interviews work best in cases where an intimate context and an atmosphere of trust and familiarity will take the research some important steps further. They are best suited for uncovering the depth and breadth of views, beliefs, attitudes, opinions, and experiences on a given subject. This helps build hypotheses and ideas which may warrant further assessment.

With us the depth interview is always an interesting journey, that may take varied forms:

  • Paired/coupled interviews
  • Household, accompanied interviews
  • Participatory interviews (client joins in)
  • B2B interviews
 
 
WHAT WE DO

We generate information for successful decision making, via making sense of chaotic human systems: individuals, groups, communities.

At MindSearch:

  • We EXPLORE how people think, feel, act and connect.
  • We UNDERSTAND what lies beyond what people are able to articulate and consciously express.
  • We ANTICIPATE consumer shifts in attitudes, belief systems and motives. We anticipate and project how people can be impacted by brands that have a resonant story to tell.
Our research methodologies include:
  • Focus groups
  • In depth interviews, one on ones, dyads, triads
  • Experience simulations
  • Environmental immersions
  • Creative consumer groups
  • Ethnographic observations
  • Trend watching and trend analysis
BRANDS WE HAVE WORKED FOR
Wind
Singular
Reckitt
Eurobank
L' oreal
Nestle