MindVision Eye Tracking Research


While traditional research relies on conscious self reporting, eye tracking research allows us to understand the attention and behavior patterns of people in a revolutionary new way.

Eye movements accurately reflect visual attention and cognitive thought processes. We can measure spontaneous reactions and responses without the filtering of the respondents’ logical mind or the influence and interpretation of  conscious thoughts.

The key advantage of eye tracking is its ability to combine the best of traditional research with state of the art research technology:

  • The eye tracker  measures objectively individual’s engagement with stimuli
  • This information is combined with  qualitative insights for a richer, in depth understanding

 

MindVision Methodology

Eye Tracker + Self filled Questionnaire + Depth Interview

The MindVision tool is ideal to test and optimize:

  • New product development
  • Communication pre testing
  • Packaging development
  • On shelf presence
  • Print advertising
 
 
WHAT WE DO

We generate information for successful decision making, via making sense of chaotic human systems: individuals, groups, communities.

At MindSearch:

  • We EXPLORE how people think, feel, act and connect.
  • We UNDERSTAND what lies beyond what people are able to articulate and consciously express.
  • We ANTICIPATE consumer shifts in attitudes, belief systems and motives. We anticipate and project how people can be impacted by brands that have a resonant story to tell.
Our research methodologies include:
  • Focus groups
  • In depth interviews, one on ones, dyads, triads
  • Experience simulations
  • Environmental immersions
  • Creative consumer groups
  • Ethnographic observations
  • Trend watching and trend analysis
BRANDS WE HAVE WORKED FOR
Wind
Singular
Reckitt
Eurobank
L' oreal
Nestle